All posts by Kaitlin McInerney

Kaitlin started her career with Synthesis in 2010, as a new grad from Northwestern University. Since joining the team, she has served our clients in different roles including Client Services Engineer and Project Manager. As a product manager, Kaitlin is passionate about optimizing the user experience of our platforms. Aside from managing technology products for Synthesis, Kaitlin enjoys Chicago sports, art, and design.


3 Factors that Complicate Fact Sheet Automation

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3 Factors that Complicate Factsheet Automation

By Kaitlin McInerney

When discussing content automation goals, buzzwords like ‘streamlining’, ‘consistency’, and ‘efficiency’ are often tossed around. These are good goals to strive for, but can be difficult to achieve due to business reasons beyond marketing’s control. After all, the products represent different strategies, ages, data, and audiences; therefore, the literature has to reflect this. In the end, the main goal of content automation should be to make the process as simple as your firm’s business rules and product nuances will allow.

As we discussed in a recent post, the complexity of your fact sheets is one of the main driving factors behind the cost of implementing and maintaining an automated solution. In this blog post, we’ll identify and discuss the top 3 factors that complicate fact sheet automation:

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How much does it cost to automate fact sheets? 🧐

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By Kaitlin McInerney

In a budget-conscious financial services industry, marketing spend is a top concern.  That’s why, when we meet new firms looking to invest in automating their fact sheet production, one of the first questions asked by marketers is, ‘How much will it cost?’.  Before digging into their business requirements, our dreaded answer to this question is, “It depends”, as there are many factors to be considered and one size does NOT fit all.

Among the major dependencies affecting the cost of automating your marketing documents are:

  • The complexity of your designs
  • The number of templates and variations you have
  • The complexity of your data
  • The extent of your language requirements
  • The amount of flexibility you have with requirements
  • The number of documents to be produced

The complexity of your fact sheets and flexibility of your firm’s operating model will ultimately determine the cost to automate them. To give you a better idea of what this means, let’s look at a few common scenarios. These are actual case studies of companies who have implemented Fact Sheet automation recently and how much it cost them.Read More

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5 Mistakes Asset Managers Make When Managing Disclosures

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By Kaitlin McInerney

Five biggest disclosure management mistakes by asset managers

Managing disclosure language has been a critical element of Synthesis’ document automation approach for almost two decades. Even with modern technology and processes, disclosures continue to be a pain-point for most asset management firms. Recently, we’ve been doing research into the processes asset managers use to manage their disclosures. The goal of this research is to better-understand why disclosure management continues to be problematic. Through our discussions with marketing and compliance professionals at large and small investment management firms, we’ve been digging-into how firms create, edit, distribute, and retire disclosure language — and what the major issues are.Read More

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