All posts by Rachel Totten

Rachel is a Product Marketer who started out with us through an internship in the summer of 2018. Holding a BBA specializing in Marketing and French, she has 8 years of marketing experience within various industries. A native Oklahoman, Rachel fulfilled a lifelong goal in the Spring of 2018 when she moved to "The Windy City". In her spare time she loves traveling, going to concerts and festivals, and cooking (and eating) delicious food.


Key Takeaways From Our 2018 Factsheet Production Study

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By Rachel Totten

In 2018, we conducted a Mutual Fund Fact Sheet Production Study, where we analyzed 235 factsheets from 47 asset management firms of all shapes and sizes. A few factors observed included publish date, modification date and how the file was produced (manually or with automation). To find the firm’s production method, we turned to the metadata to show us what applications, software, or tools they were using to create the PDFs. After digging deeper into the metadata, we identified some key reasons why firms have longer production durations or later release dates. We were also able to make some observations about what drives efficiency, and the findings were pretty shocking. Read on to get the scoop!

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The 3 Ways to Approach Content Automation

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3 ways to approach content automation

By Rachel Totten

Due to the competitive nature of the financial services industry, content automation has become a strategic priority for many.  With a finish line goal to improve scalability, risk management and brand compliance, the race is on to improve marketing and sales operations.  The challenge firms face is knowing how to approach content automation.  Is it better to build or buy?  What are the differences between the leading vendors, and their approaches?

In 2017, we commissioned some research on how asset managers are automating content production.  The research found 3 common models: Fully outsourced, DIY, and hybrid.  Here’s a brief description of each and the pros and cons.

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