By Emilie Totten

As software platforms grow more sophisticated, it’s becoming easier to measure certain metrics. With software, marketers can determine which materials are the best converting, from white papers and blog posts to commentaries and other mutual fund and ETF content. However, marketers also need to carefully negotiate what exactly they are measuring and whether it’s the right measurement. In other words, what metrics do marketers need, and is there a point at which tracking click-thrus ceases to become valuable? (more…)