‘The Fast Fish Eats the Slow Fish’ in Investment Marketing
Posted January 22, 2020 by Rachel Totten
Quarter-end production drives investment management marketers insane in the membrane. So many factors are involved in producing and distributing fund literature, and it can be maddening. So, what can marketers do to restore sanity and beat competitors? The first step is developing a martech strategy. As Klaus Schwab once said, “In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.”
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