The Future of Mutual Fund Wholesaling

Posted December 16, 2019 by Emilie Totten

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Future of Wholesaling Synthesis Technology

As asset managers continue to do more with less, substantial changes are taking place when it comes to selling mutual funds.  What’s in store for the future of wholesaling?

Many asset managers are in the process of reducing their overall number of wholesalers and changing their roles and compensation structures. They’re also changing their sales strategies to emphasize national accounts and digital sales technologies. By taking these measures, firms are looking to cut costs and be more efficient with fewer salespeople in the field. So, what is driving these drastic changes?

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