January 12, 2021
The pandemic ushered in a new age of technology in the investment management industry. Even firms that had been resistant to digitalization became suddenly, and acutely, aware of existential business risks that could be managed only through digital means. Investment management marketing teams began taking a hard look at their tech stack. A surge of quick pivots followed as firms scrambled to adopt new tools, change processes, and streamline operations to ensure business continuity.
These adaptations are particularly crucial for preserving relationships between advisors and wholesalers. According to research from Broadridge, 22% of advisors found wholesalers to be less helpful during the pandemic, and 32% have decreased their reliance on wholesalers over the past two years.
November 30, 2020
Data fuels all marketing, sales, and client service operations. It is the key component to a successful strategy and positive inflows. In this Iris piece, Emilie Totten explains how data governance and enterprise data management optimize the usage of this performance data. A lack of formal data governance leads to labor-intensive processes and distribution risks. For asset managers, building relationships and driving inflows are imperative for competition in this post-Covid environment.
September 17, 2020
The first and most important step in outlining a successful pitchbook strategy is to determine each department’s unique needs. A winning strategy will consider sales, marketing, and compliance teams’ priorities. However, alignment between these departments is often missing. This news piece by Synthesis Technology is featured on Iris and highlights key requests from each department in order to maximize the value of their pitchbook program.
Here are a few examples of what each team values:
- Integration with sales systems
- Up-to-date materials
- Branding and design
- Data automation for materials
- Reporting and analytics
- Availability of materials
Compliance and Legal Teams
- Standardized materials
- Compliance workflows
- Accurate and time-appropriate data
- Disclosure management
July 31, 2020
The environment and method for wholesalers and advisors communicating with investors have changed, and it will never go back. In order to win new business today, here are a few strategies to consider:
- Deliver Critical Performance Data Faster
- Change The Hat(s) You’re Wearing
- Become A Thought Leadership Ambassador
- Think Outside The “Investment Box”
- Leverage Technology To Deliver More Personalized Contacts
- Explore All Possibilities Through Collaboration