Tag Archives: digital savvy

Marketing to Millennials: The Recession Generation

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Financial firms are aiming new technology-based services at millennial investors. By Emilie Totten

Asset management firms are discovering that millennials take a different approach to investing than previous generations. This comes as no surprise – each generation has unique characteristics that affect their investment strategies. However, this particular group, composed of those born roughly after 1980, came of age in a specific set of circumstances that may require a certain amount of ingenuity to reach. Millennials are accustomed to consistent access to information. On top of that, they want to play it safe with their hard-earned funds. (more…)

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