Tag Archives: marketing roles changing

Marketing Roles are Changing. Is Your Company Adapting?

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The role of the marketer is evolving. As the business environment has become increasingly digital and social, marketing professionals are finding themselves at the forefront of a customer-oriented revolution. Because customers now have so much information at their fingertips, they have increasing control over the buying process. This means marketing professionals are in a unique position, and their roles are changing very quickly. (more…)

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