White paper: How to Calculate ROI on Content Automation
Are you trying to determine the ROI on a solution for your factsheets, pitchbooks, commentaries, and other investment marketing content?
Most investment management firms these days are partially or fully automating their marketing content production. A few firms still do this manually (read: painfully). But, despite their current process, most firms want to take full advantage of automation to further streamline their process. So, the question becomes, “If we buy technology and services to improve our process, will we really see an ROI?” When justifying the cost of marketing content automation, building an ROI calculator can help gain stakeholder buy-in and budget approval.
In this white paper, our CEO describes how to illustrate ROI on your proposed content automation solution — in three steps:
- Establish what your true and full costs of literature production are today (FEC)
- Map the current costs against your planned escalation in literature production needs
- Obtain estimates of the cost of automation
About the Author:
John Toepfer is the Founder and CEO of Synthesis Technology. He is a technology entrepreneur, investor, and business owner. John has a 25-year background in building and supporting communication solutions for the financial services industry. He lives in Chicago with his wife and two sons.