Four Common Data Problems Faced by Fund Marketers
This article highlights a few of the more common data issues that fund marketers experience when preparing fund data for building factsheets, performance reports, and other marketing documents. Then we’ll discuss how fund data management systems can address each of these common data issues, as well as provide other benefits to investment marketing teams.
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Emilie Totten is head of marketing at Synthesis Technology. She has over 10 years of experience developing and executing integrated marketing programs for high-growth companies. She graduated from the University of Illinois at Urbana-Champaign with a degree in Advertising. She lives in Chicago, loves football, and fanatically roots for the Chicago Bears.
