Tag Archives: LearnVest
Marketing to Millennials: The Recession Generation
Asset management firms are discovering that millennials take a different approach to investing than previous generations. This comes as no surprise – each generation has unique characteristics that affect their investment strategies. However, this particular group, composed of those born roughly after 1980, came of age in a specific set of circumstances that may require a certain amount of ingenuity to reach. Millennials are accustomed to consistent access to information. On top of that, they want to play it safe with their hard-earned funds. (more…)
What is Rich Media?
Rich media is one of the buzzwords of the moment, but what exactly does it mean? Entrepreneur Magazine defines rich media as engaging and interactive content that provides a deeper user experience. According to Kapost, rich media is content that goes beyond the simple blog into more exciting regions like apps, videos, games, infographics and more. As financial services marketers delve more deeply into content marketing, they may start to find that incorporating rich media could be extremely beneficial. Finding a more engaging way to portray data is a great way to build relationships with investors. (more…)