Category Archives: Content Marketing



Pitchbook Problems? 3 Ways Technology Can Help

Share Button

Automation and technology help with pitchbook and other investment management literature problems

It’s tough out there for investment management sales teams and only getting more challenging. Today, pitchbooks must be customer-centric, created or changed on a dime, on-brand, compliant and have digital output and tracking options. That’s like trying to make a delicious, vegan, gluten-free, nut-free, and sugar-free wedding cake in 10 minutes.

If that hits home, then this article is for you.

(If you didn’t find that amusing, you’ve clearly never tried to make a cake in 10 minutes.)

Read More

Share Button

Four Key Capabilities to Look for in a Content Automation Solution

Share Button

4 content automation capabilities for asset managers by synthesis technology

For most asset management firms, data-driven materials like pitchbooks, fund fact sheets, and quarterly commentaries are key business drivers. Yet, those materials are also often the cause of the biggest bottlenecks in the sales and marketing process. That’s why many firms are automating their content production. They know automation means reducing the time it takes to get materials to the sales team and then prospects. In addition, by minimizing the manual effort entailed in creating materials, automation will allow marketing teams to reduce the risk of errors and gain efficiencies that lead to significant long-term cost reductions.

But not all content automation solutions are created equal. If you’ve been contemplating investing in automation, you may be asking: Which solution is the best? The short answer is: the one that removes the most time and risk from your process. Below are some key capabilities to consider when evaluating content automation providers.

Read More

Share Button

Upscaling Your SMA Distribution Efforts

Share Button

SMA distribution pitchbook automation synthesis technology featured imageSeparately Management Accounts (SMAs) are on a roll. Traditionally designed to target the wealthiest individuals and families, defined benefit plans and endowments, they’ve often been treated as a niche product or a way for managers of mutual funds to manage multimillion-dollar portfolios directly.

But that’s changing. According to research from Cerulli, assets held in SMAs grew by 34% year-over-year from the first quarter of 2020 to the first quarter of 2021 and now command a 16% share of the $9 trillion held in managed accounts. Cerulli’s research also indicated that advisors planned to boost their usage of SMAs by 19% in 2022 while reducing the use of mutual funds by 12%.

Read More

Share Button

Beyond Alignment – Marketing & Sales Collaborating Through Content Automation

Share Button

Sales and Marketing Alignment Through Content Automation

Guest post by Marianne Hewitt from The Growth Strategy Group.


The conversation about investment marketing and sales alignment began over a decade ago. After ten years, less than 50% of organizations surveyed said they aligned appropriately to achieve the financial results for which they are accountable.

The resistance persists because achieving the synergies between marketing and sales is not viewed as transformational. It does not get the top-down executive support it requires. Nor does it get the governance structure that major transformation initiatives require to succeed.

There was a point in time when alignment between the two organizations made perfect sense. In today’s digital world where buyers prefer digital self-service (Figure 1) and remote human engagement, it is no longer the right way to think about the relationship between marketing and sales.

Read More

Share Button

SIGN UP FOR OUR NEWSLETTER

Keep up to date with the latest news and insights.

Don't worry, you can unsubscribe at any time.

REQUEST INFO

Have a question, or need some more information? Contact us, we’d love to hear from you.

CONTACT US

We help investment companies automate for growth

 

Follow Us

What's Your Story?

We’d love to learn more about your situation and needs. To speak with one of our automation experts or see demos of our products, drop us a line using the form below or call us at 312-948-4949.

This exclusive report is available only to our subscribers. Please complete the form below to subscribe and receive a link to the file.
You may unsubscribe at any time