Tag Archives: millennials

Marketing to Millennials: The Recession Generation

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Financial firms are aiming new technology-based services at millennial investors. By Emilie Totten

Asset management firms are discovering that millennials take a different approach to investing than previous generations. This comes as no surprise – each generation has unique characteristics that affect their investment strategies. However, this particular group, composed of those born roughly after 1980, came of age in a specific set of circumstances that may require a certain amount of ingenuity to reach. Millennials are accustomed to consistent access to information. On top of that, they want to play it safe with their hard-earned funds. (more…)

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The 2014 LIMRA Marketing & Research Conference

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Embrace learning at this year's LIMRA marketing conference.

By Emilie Totten

Financial service management sales reps and marketers have another upcoming event to get excited about. LIMRA’s 2014 Marketing and Research Conference in Boston started on May 28, and it’s not too late to register and attend sessions over the next few days. (more…)

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