Tag Archives: recession

What is the Highest and Best Use of Your Marketing Staff Right Now?

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Best strategic use of marketing for asset management

The current environment is forcing marketers to think strategically about how to retain assets and drive new business. Sales travel has seen major cuts and there’s a new nature of client meetings. In response, marketers are scrambling to understand the new normal and make strategic decisions about their firm’s messaging, market approach, and tools.

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