Tag Archives: Strategy Fact Sheets

What’s really holding up your factsheet production? (Hint: It’s a four-letter word)

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Poor Data Management Causes Inefficiency in Factsheet Production

Factsheets are a staple of the investment marketing collateral mix.  Studies show that they are still the most widely used sales tool in the field.  Every quarter, there is a rush to get them into the hands of the sales force faster than competitors.  Many factors slow down factsheet production timelines, but the most critical factor is… data.

The efficiency, accuracy, and consistency of marketing and communication output is directly tied to a firm’s data management strategy. Firms can significantly reduce their time-to-market and risks associated with factsheet production by automating their data management process. (more…)

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