White paper: 10 Tips for Rebranding your Fund Marketing Documents
A rebranding initiative is a major undertaking that affects all of your marketing documents.
In the investment marketing world, rebranding happens quite often as firms aspire to differentiate themselves from the competition. When your firm makes branding or design changes, it affects all of your marketing materials. This can be as simple as changing colors and fonts, or it may impact the entire layout, design and component selection of your documents. Regardless of the scope, the effort to plan the new look and to convert manual and automated processes is a major event in the life of the marketing department. Over the last 20 years, we’ve experienced the full gamut of successes and problems with rebranding. In this white paper, we share our knowledge and expertise to help your team succeed on their next redesign project:
- Design tips
- Page layout guidelines
- Style guide secrets
- Testing strategies
- And more!
About the Author:
John Toepfer is Co-Founder and President of Synthesis Technology. He is a technology entrepreneur, investor and business owner with a 25-year background in building and supporting communication solutions for the financial services industry. He lives in Chicago with his wife and two sons.