The following is a guest post by Candyce Edelen, CEO of PropelGrowth Financial Marketing & Content Strategy. This post originally appeared on the Propel Growth blog.

Account-based marketing (ABM) can be a powerful marketing strategy for the investment management or asset management industry. This is particularly true when investment managers target institutional investors or sell through intermediaries. Both of these client bases have complex decision processes that involve a number of influencers. Account-based marketing approaches can help investment management marketers improve marketing ROI and have a more direct influence on revenue. (more…)