Incorporating a productive workflow into your project life cycle can greatly improve the accuracy and time-to-market of your marketing communications. We refer to “workflow” as a series of repeatable steps that transform a product into a desired end result. The idea is to move the product along in the project life cycle to catch and fix any potential errors early on in the process. (more…)

Doing more with less, overwhelming expectations and fast paced deadlines seem to be more the norm in the work place.   Sometimes we work so hard that we forget to take some time to rest, rejuvenate, look around and appreciate.  It’s very easy to think of our work lives as a continuum defined by problems we’ve faced, when it could easily be thought of as a series of challenges which have been overcome, i.e. successes. (more…)