Content Marketing eBook: 8 Essential Tips for Fund Marketers
In today’s competitive investment management environment, fund marketers are faced with the challenge of consistently producing high-quality, targeted and compliant content that performs.
In this e-book, we provide fund marketers with eight essential tips for content marketing, drawing from key insights and recommendations from marketing and technology experts in the financial services industry. Here’s what you’ll find inside this 20-page e-book:
- The current definition of content marketing
- Why asset managers should invest in content marketing
- An in-depth look at how to streamline your content creation process
- Key metrics for measuring content marketing performance
- The two most effective content marketing tactics and how to use them
Register below for your free eBook.
“Content marketing is in the DNA of most asset management firms. In some ways, the content they’re already creating and distributing serves as a really good launch pad for other things they could be doing.” ~ Pat Allen, Rock the Boat Marketing.
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Pat Allen @RockTheBoatMKTG Principal, Content & Digital Marketing at Rock the Boat Marketing |
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Susan B. Weiner, CFA @SusanWeiner Writer-Editor at InvestmentWriting.com and Author of Financial Blogging: How to Write Powerful Posts that Attract Clients |
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Candyce Edelen @CandyceEdelen CEO and Financial Services Content Marketing Expert at PropelGrowth |
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John Toepfer @JohnToepfer President and Automation Technology Expert at Synthesis Technology |
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Greg Ness Investment Communications Writer and Strategist |
