All posts by Susan Weiner

Susan Weiner, CFA, is the author of Financial Blogging: How to Write Powerful Posts That Attract Clients and writes investment commentary and white papers for leading investment and wealth management firms. Read her blog or follow her on Twitter, Google+ or the Investment Writing Facebook page.


4 Tips for Turning Investment Commentary into Blog Posts

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How to turn investment commentary into blog postsAs the role of blogging in asset management marketing grows, firms struggle to generate effective content. This is why it’s great to exploit your investment commentary on your blog. However, some pieces of investment commentary weather the leap to your blog better than others. Make the wrong choices and you’ll fail to attract readers. You’ll also turn off those who already navigate to your website. I have four main tips for asset managers who want to get more mileage out of their investment commentary by turning them into blog posts.Read More

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