Tag Archives: Data Management

How to Tackle Investment Data Management and Content Automation Initiatives in Tandem

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Data Management for Content Automation

Insights by John Toepfer, CEO and Chris Ruppenstein, Director of Sales at Synthesis Technology


Today, nearly every segment of the economy is seeing an increase in wage pressures and tighter labor markets. As a result, asset management executives are looking to efficiently allocate resources amongst already capacity-constrained teams and business units. This means manual, time-consuming tasks should and must be automated.

Deloitte’s 2022 Investment Management Outlook report showed 45% of survey respondents see operational efficiency as a top driver for digitization. Similarily, Synthesis Technology’s 2021 Asset Management Martech survey also showed operational efficiency as a top driver in terms of Martech stack changes over the next two years (82%). And while most asset management firms have some automation in place, they still are not investing enough in data management solutions. Only 24% of responding firms reported having a data management solution for product data, and even fewer (13%) reported having an integrated product data management and content automation system.

The lack of efficient data processes negatively impacts managers’ efficiency, bottom line, and competitiveness. For example, taking a month after quarter-end to update and distribute marketing and sales materials is costly, puts marketing and sales teams at a disadvantage, and may lead to investors and prospects looking elsewhere.

Managers also face increasing data governance and compliance scrutiny from the due diligence requirements of potential investors and consultants as well as internal stakeholders.

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How much does it cost to automate factsheets? 🧐

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How much does fact sheet automation cost? What's the best approach?

In a budget-conscious financial services industry, marketing spend is a top concern.  That’s why, when we meet new firms looking to invest in automating their factsheet production, one of the first questions marketers ask is, ‘How much will factsheet automation it cost?’.  Before digging into their business requirements, our dreaded answer is: It depends. There are many factors to be considered. Firms take many approaches, and one size does NOT fit all.

Among the major dependencies affecting the cost of automating your marketing documents are:

  • Complexity of your designs
  • Number of templates and variations you have
  • Complexity of your data
  • Extent of your language requirements
  • Amount of flexibility you have with requirements
  • Number of documents to be produced

The complexity of your factsheets and flexibility of your firm’s operating model will ultimately determine the cost for automating them during production. To give you a better idea of what this means, let’s look at a few common scenarios. These are actual case studies of companies who have implemented factsheet automation recently with Synthesis and how much it cost them. (more…)

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The 3 Ways to Approach Content Automation

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3 ways to approach content automation

Due to the competitive nature of the financial services industry, content automation has become a strategic priority for many.  With a finish line goal to improve scalability, risk management and brand compliance, the race is on to improve marketing and sales operations.  The challenge firms face is knowing how to approach content automation.  Is it better to build or buy?  What are the differences between the leading vendors, and their approaches?

In 2017, we commissioned some research on how asset managers are automating content production.  The research found 3 common models: Fully outsourced, DIY, and hybrid.  Here’s a brief description of each and the pros and cons.

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Why Data Management Should Drive your Document Automation Vendor Decision

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Data Accuracy in Documents can be automated

One of the criteria often overlooked by asset managers during the vendor evaluation process is data management.

The urge to minimize the data problem during these discussions is understandable. Document or website production is the marketing team’s goal.  Data aggregation and quality control shouldn’t be part of the marketer’s life, but very frequently it is. This is a challenge that should be addressed clearly and upfront in evaluating document automation options.

In beginning conversations, the first thing we try to find out is how their firm is currently handling data. We do this because data really lies at the heart of the communication problem; the question of how to clean up your communication effort goes hand in hand with the question of how your data process will be addressed. Thus, as you’re defining your document automation requirements, it’s wise to look at your data management scenario. In doing this, you determine whether you have the bandwidth and skills in-house to implement quality data feeds and controls or whether outsourcing is the better or more realistic option.

In this blog, we are going to discuss why your data process should drive your automation vendor decision. There are a variety of different kinds of vendors who can automate your marketing documents. So, you’ll want to determine whether you want a vendor/product that requires internal data source and process management or a vendor who will take responsibility for creating and supporting a quality data process.

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