Infographic: How to Get ‘Clean’ Data for Fund Marketing

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Do you ever feel like you’re constantly trying to tame the data beast? We work with some of the best fund marketing teams in the industry, so we’ve learned that in many cases marketers have become the de facto experts on fund data.  We have a few stats in this Synthesis Clean Data Infographic supporting what we’ve learned.

Fund marketers are routinely chasing-down their data from many disparate sources (both internal and external) and then trying to extract good clean data for use in their customer-facing marketing materials.

Often times, fund marketers become data experts by default. To make matters more challenging, utilizing the data for marketing must be done within a very tight time frame with the highest levels of accuracy and consistency.

Chasing down your data and then getting it in a clean format that is usable for marketing can be chaotic, but it doesn’t have to beWith a feature-rich data management system in place,  you will save time and have confidence in your numbers. Your fund marketing materials can be both beautiful and compliant – and in much less time.

In this infographic, we show you how investment management firms are getting quick and efficient access to clean data with Synthesis.

Fund Marketing Data Problems

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Emilie Totten is Head of Marketing at Synthesis. She has 20 years of integrated sales and marketing experience across industries including financial services, e-learning, and health and wellness. Her entire career has been focused on helping start-ups and SMB's grow. Her passion is helping companies think holistically across sales, marketing, product, and client success teams to align strategies and achieve revenue goals. When she isn't marketing, you can find Emilie rehabbing her home in the Chicago suburbs, practicing yoga, or spending time with her family.

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