Infographic: How to Get ‘Clean’ Data for Fund Marketing

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By Emilie Totten

Do you ever feel like you’re constantly trying to tame the data beast? We work with some of the best fund marketing teams in the industry, so we’ve learned that in many cases marketers have become the de facto experts on fund data.

Fund marketers are routinely chasing-down their data from many disparate sources (both internal and external) and then trying to extract good clean data for use in their customer-facing marketing materials.

Often times, fund marketers become the data experts by default. To make matters more challenging, utilizing the data for marketing must be done within a very tight time frame with the highest levels of accuracy and consistency.

Chasing down your data and then getting it in a clean format that is usable for marketing can be chaotic, but is doesn’t have to beWith a feature-rich data management system like DataHub in place,  you will save time and have confidence in your numbers. Your fund marketing materials can be both beautiful and compliant – and in much less time.

In this infographic, we show you how investment management firms are getting quick and efficient access to clean data with Synthesis.

Clean Data for Fund Marketers

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Emilie is Head of Marketing at Synthesis. Emilie earned her B.S. in Advertising from the University of Illinois at Urbana-Champaign. She has 15 years of integrated marketing experience in the financial services, technology, and healthcare industries. She lives in Chicagoland with her husband, two kids and two cats. When she isn't marketing or parenting, she can be found practicing yoga or reading a good book.

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