Will Technology Replace Our Jobs?
As technology becomes more sophisticated, there is a growing unease that computers will eventually replace jobs. If you Google the subject, you’re likely to come across frightening predictions of exactly what percentage of jobs will be replaced by technology in the coming years. However, we don’t see computers eliminating a significant portion of the workforce in the near future. Here are three reasons why:Read More
Marketing Roles are Changing. Is Your Company Adapting?
As the business environment has become increasingly digital and social, marketing professionals are finding themselves at the forefront of a customer-oriented revolution. Because customers now have so much information at their fingertips, they have increasing control over the buying process. This means marketing professionals are in a unique position, and their roles are changing very quickly.Read More
Upcoming Event: LIMRA’s Social Media Conference for Financial Services (August 2014)
Between August 20 and 22, financial services professionals will convene in Boston for another social media-oriented conference. Now in its fifth year, LIMRA’s Social Media Conference for Financial Services helps financial services companies develop the expertise they need to build relationships, grow sales and recruit new producers using social platforms.Read More
Content marketing: Finserv marketers are more savvy than people think
Time and time again, people in financial services hear that they are behind the times when it comes to digital marketing, particularly content curating and social media. However, this hardly seems to be the case and maybe it’s time to give credit where credit is due.Read More