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CMO Spotlight on Financial Services Marketing

By Emilie Totten – Marketing Manager, Synthesis

Marketing professionals in financial services have a lot of great events to look forward to this summer! Wednesday, June 11, Argyle Executive Forum, a membership-based professional services firm, will be hosting a meeting in New York City geared toward marketers in the financial services industry – The Chief Marketing Officer Leadership Forum: Spotlight on Financial Services.

The day-long meeting will focus on current challenges facing marketers in financial services. While the economy is picking up speed, customers still have a negative outlook, making it hard for marketers to make an impact. More than ever, financial services firms need to produce high-quality content that increases consumer trust and demonstrates value, while managing regulations and harnessing big data.

Argyle Executive Forum is a community of more than 40,000 executives across the country, including senior operating leaders and board members. According to the organization’s website, membership is carefully maintained for just the right balance of professional communities. Through participation, members receive access to the most current information and discussions in their fields. The organization is a fantastic resource for marketing professionals in any industry, and it’s exciting to have an event catered specifically for financial services. As the testimonials on the Membership Benefits page attest, these meetings often center around topics that are top of mind for each industry.

Speakers at the Chief Marketing Officer Leadership Forum will include leading CMOs and other professionals from a variety of industries, like Michael Antman, Vice President of Marketing at INTL FCStone, and Marilyn Cox, marketing principal, Industry Practices, Oracle Marketing Cloud at Oracle, among many others.

The event is invitation only, but to inquire about receiving an invitation, you can visit the website. If you can’t make it all the way to New York City, follow along with the conversation on Twitter using the #ArgyleCMOFin hashtag.

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Emilie Totten

Emilie is Chief Marketing Officer at Synthesis. She brings over 15 years of integrated sales and marketing experience working with financial services, SaaS, and health and wellness companies. Her passion is architecting holistic marketing strategies that align with each business function to achieve client experience, employee advocacy, and revenue goals. When she isn't marketing, you can find her rehabbing her home in the Chicago suburbs, practicing yoga, or spending time with her family.

June 4, 2014

Emilie Totten

Investment Marketing