Category Archives: FinTech

Preliminary Research Uncovers Top 5 Criteria for Fact Sheet and Pitchbook Automation

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By Emilie Totten

Most important Fact Sheet Automation Features

The criteria used to evaluate and select an automation solution vary from firm to firm, but there are some common trends. As part of our ongoing research to understand our customers, prospects, and target market, we make it a regular practice to interview current and potential clients as well as the lead sponsors of lost opportunities. Based on buyer persona research we’ve conducted over the past year, we’ve identified what marketers see as the most important criteria when evaluating and purchasing an automation solution for collateral production. Please note, while this research is largely qualitative and the sample size does not support true statistical measurement, it has shown us some clear and recognizable patterns of decision making and the value systems that drive these patterns.  We plan to dig deeper into this research over the next several months and provide a full report. In the meantime, I’m confident that these preliminary findings hold water for the vast majority of asset management marketers.Read More

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Why Data Management Should Drive your Document Automation Vendor Decision

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Data Accuracy in Documents can be automated

One of the criteria often overlooked by asset managers during the vendor evaluation process is data management.

The urge to minimize the data problem during these discussions is understandable. Document or website production is the marketing team’s goal.  Data aggregation and quality control shouldn’t be part of the marketer’s life, but very frequently it is. This is a challenge that should be addressed clearly and upfront in evaluating document automation options.

In beginning conversations, the first thing we try to find out is how their firm is currently handling data. We do this because data really lies at the heart of the communication problem; the question of how to clean up your communication effort goes hand in hand with the question of how your data process will be addressed. Thus, as you’re defining your document automation requirements, it’s wise to look at your data management scenario. In doing this, you determine whether you have the bandwidth and skills in-house to implement quality data feeds and controls or whether outsourcing is the better or more realistic option.

In this blog, we are going to discuss why your data process should drive your automation vendor decision. There are a variety of different kinds of vendors who can automate your marketing documents. So, you’ll want to determine whether you want a vendor/product that requires internal data source and process management or a vendor who will take responsibility for creating and supporting a quality data process.

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The Inc. 5000 and Thoughts on Growing a Tech Business Organically

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By John Toepfer, CEO and Co-Founder

Synthesis wins Inc 5000 award

Synthesis named to this year’s Inc 5000 list of fastest growing companies in America.

A couple weeks ago, it was announced that we made this year’s Inc. 5000 list of fastest growing private companies in America. It is a great feeling to see Synthesis Technology listed among the many successful companies across the U.S.

We experienced tremendous growth (98%) from 2011-2014, which qualified us for this elite award. It is very humbling to receive an honor like this and it is a testament to the hard work and dedication of not only our employees, but our clients as well. Day in and day out, we work together to make investment management companies more efficient and productive with their marketing efforts, while minimizing their business risks.

Over the past few days, I took some time to reflect on how we got here. What key factors lead to high-growth? How does being a privately-held organization impact growth? How can we sustain our growth as we look to the future? I wanted to share some of my thoughts and lessons learned as well as thank those that have helped us along the way.Read More

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Is Now the Time to Automate?

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Time ismoney. Time to automate.

In today’s fast-paced, tech-driven environment, investment product marketers can’t really afford to dismiss document automation as just a “nice to have”. Marketing departments at investment management companies of all sizes are increasingly utilizing automation to improve productivity and mitigate risk. Good marketers in any industry plan for the future to ensure that their operations scale in pace with their growing business. Similar to their colleagues, to remain competitive, investment product marketers must be strategic. They must determine how to effectively use automation to produce key sales support materials such as fund fact sheets, commentaries and website content — and it’s important to get the timing right.

There are typically three key indicators that your firm should start seriously considering a marketing production automation solution:

  • You’re marketing 14 products or more
  • Your current process can’t keep pace with demand
  • Your data processes have become unwieldy—and risky

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