Our President Takes the Ice Bucket Challenge

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By Emilie Totten

Challenge your boss to dump a bucket of ice water on his head AND do it in the name of charity? Yes, please.

That’s exactly what one of our awesome client service engineers did earlier this week (thank you Katie French).

Our fearless leader and President, John Toepfer, gladly accepted the challenge. He wasn’t going down alone, however. Eight brave employees joined him in the back alley of our mid-rise Chicago office building to freeze their tails off in support of ALS.

Before dumping the bucket, John nominated these three people to also take the challenge and donate to ALS research:

Noah Menikoff
Cheryl Gelfond, VP of Operations at Synthesis Technology
Greg Jones, VP of Professional Services at our partner company, Merrill Corporation

John also elected to donate $50 per employee to help fund ALS research.

Thank you to Adam, Kristen, Scott, Brian, Ross, Gary and Katie for joining John and the hundreds of thousands of others in support of ALS research. Let’s hope the awareness gained from the Ice Bucket Challenge can raise the funds necessary to end this terrible disease.

On that note, The ALS Association recently reported they’ve raised a whopping $94 million dollars and have vowed to use the money responsibly.

NBC news quoted the President and CEO of ALS, Barbara Newhouse, as saying,  “The ALS Association has been given a great deal of money and with that comes tremendous responsibility. We are absolutely committed to transparency and will be communicating regularly with the ALS community, our donors, the media and the public about progress to invest these dollars wisely in areas that will have maximum impact on the fight against this devastating disease.”

Visit the ALS website to learn more or make a donation.

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Emilie is Chief Marketing Officer at Synthesis. She brings over 15 years of integrated sales and marketing experience working with financial services, SaaS, and health and wellness companies. Her passion is architecting holistic marketing strategies that align with each business function to achieve client experience, employee advocacy, and revenue goals. When she isn't marketing, you can find her rehabbing her home in the Chicago suburbs, practicing yoga, or spending time with her family.


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