Category Archives: Sales Enablement
Email is an increasingly vital means of communication for sales and marketing teams, and it’s still the No. 1 way businesses connect with clients and prospects, according to Exact Target. However, as more and more emails are being sent, marketers need additional ways to get their messages seen. Some companies send emails at strategic times while others send automated messages based on certain events and triggers, hoping to break through. Increasingly, companies are turning toward personalization to make sure their messages cut through cluttered inboxes.
If you’re a sales or marketing professional, your job boils down to good communications. Creating and delivering an effective and engaging presentation is an incredibly important skill that usually starts with the marketing team and ends with the sales team.
The success of your efforts is determined by how well you persuaded your audience to take action.
When asset management marketers create sales presentation and pitchbook materials, they need to be dynamic. In software engineering, “dynamic” is a term we use to define something that is ever-changing. Folks in Financial Services understand this concept better than anybody. That’s because your branding, regulatory guidelines, and financial reporting data are in a constant state of flux.