Small Improvements Make a Big Impact.

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“If you take care of the small things, the big things will take care of themselves.” -Emily Dickinson.

Little things, when done with rigor, can have a big impact.  Working thoughtfully, instead of reactively, shows that even the small things are important.  We don’t want to be just fixing and responding to issues and requests; we want to turn those issues and requests into product and process improvements.

This week, we worked with a client that has had a small, pesky policy issue for quite some time. Taking the time to resolve this went a long way toward relieving stress for an individual user and, in turn, for a number of others involved because now we all can focus on moving forward.

We completed a new search enhancement to FlightDeck™/PresentationBuilder/slideLocker. This in itself is a small thing (i.e. a minor feature) but it makes things just a little easier for users; that’s big.

We introduced a new logging feature to capture and categorize the elapsed time of every user interaction in our system.  We did this to address a rare and intermittent system lag issue for one client but we will use it to set some baseline metrics for all clients and then to proactively monitor and similar user issue in a general way.

Speaking of small things, Robby Novak (Kid President) is a small one who’s also cute and awesome.  He’s gotten a bunch of press lately because he met with President Obama over Easter but my favorite video of his is from last year and doesn’t have quite so many views: “Kid President – Guide To Being A Party”
He’s got a simple and small message that has a big impact.  “Be more awesome” is something we try to live up to as well.



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Emilie is Chief Marketing Officer at Synthesis. She brings over 15 years of integrated sales and marketing experience working with financial services, SaaS, and health and wellness companies. Her passion is architecting holistic marketing strategies that align with each business function to achieve client experience, employee advocacy, and revenue goals. When she isn't marketing, you can find her rehabbing her home in the Chicago suburbs, practicing yoga, or spending time with her family.


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