Learn about the future of mobile at the MobileBeat conference
The MobileBeat conference is a great opportunity for financial services marketers to really sink their teeth into the latest research and statistics related to mobile. The conference takes place July 8 and 9 in San Francisco. Sponsored by technology news site VentureBeat, the event is focused on how companies from all different industries can use mobile to increase profitability.
Mobile is a big topic in the world of marketing right now, no matter what industry you’re in. Financial services marketers are in a good position to get on board with these trends early, because their customers are increasingly interested in embracing mobile for all interactions. According to survey from eMarketer cited by Marketing Land, the financial industry could spend more than $2.2 million on mobile advertising in 2014, which would make them the second biggest spenders in mobile advertising overall.
Cutting-edge information and future trends
Needless to say, this is an exciting time for mobile, as prices are beginning to fall for cloud-based storage, automation software and targeting optimization platforms. Now in its seventh year, the MobileBeat conference will focus on the most relevant topics in the world of mobile, from using it to engage prospects to gaining revenue from newly converted customers. Personalization is another theme that is sure to be addressed consistently. As hyper-personalization becomes a hot topic in the marketing world, mobile provides new solutions for targeting and individualizing messaging.
Here are just a few of the other themes that will be addressed through the conference:
- Hyper-local targeting
- Marketing automation
- Mobile analytics
- Native advertising
- Predictive apps
The event brings together some of the most successful executives and experts in mobile technology and trends, including Jason Spero, global head of performance media at Google, Nicolas Franchet, head of retail and e-commerce at Facebook, and Kira Wampler, CMO of Trulia, and many others.
Companies will also have a chance to participate in the Innovation Showdown. This competition invites anyone from established companies to entrepreneurs to demonstrate cutting-edge products and apps in front of an assembly of industry-leading experts.
Time is running out to register for the exciting event, and it looks to be very worthwhile to participate. Join other marketers in San Francisco and gain some tips from the best minds in the industry, and take a look at some coming trends in mobile marketing.
Planning to attend MobileBeat? Let us know by sending a tweet to @Synthesistech.Here are some related resources that might interest you:
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