Learn about the future of mobile at the MobileBeat conference

Share Button

mobile-technologyBy Emilie Totten

The MobileBeat conference is a great opportunity for financial services marketers to really sink their teeth into the latest research and statistics related to mobile. The conference takes place July 8 and  9 in San Francisco. Sponsored by technology news site VentureBeat, the event is focused on how companies from all different industries can use mobile to increase profitability.

Mobile is a big topic in the world of marketing right now, no matter what industry you’re in. Financial services marketers are in a good position to get on board with these trends early, because their customers are increasingly interested in embracing mobile for all interactions. According to survey from eMarketer cited by Marketing Land, the financial industry could spend more than $2.2 million on mobile advertising in 2014, which would make them the second biggest spenders in mobile advertising overall.

Cutting-edge information and future trends 
Needless to say, this is an exciting time for mobile, as prices are beginning to fall for cloud-based storage, automation software and targeting optimization platforms. Now in its seventh year, the MobileBeat conference will focus on the most relevant topics in the world of mobile, from using it to engage prospects to gaining revenue from newly converted customers. Personalization is another theme that is sure to be addressed consistently. As hyper-personalization becomes a hot topic in the marketing world, mobile provides new solutions for targeting and individualizing messaging.

Here are just a few of the other themes that will be addressed through the conference:

  • Hyper-local targeting
  • Marketing automation
  • Mobile analytics
  • Native advertising
  • Predictive apps

The event brings together some of the most successful executives and experts in mobile technology and trends, including Jason Spero, global head of performance media at Google, Nicolas Franchet, head of retail and e-commerce at Facebook, and Kira Wampler, CMO of Trulia, and many others.

Companies will also have a chance to participate in the Innovation Showdown. This competition invites anyone from established companies to entrepreneurs to demonstrate cutting-edge products and apps in front of an assembly of industry-leading experts.

Time is running out to register for the exciting event, and it looks to be very worthwhile to participate. Join other marketers in San Francisco and gain some tips from the best minds in the industry, and take a look at some coming trends in mobile marketing.

Planning to attend MobileBeat? Let us know by sending a tweet to @Synthesistech.

Share Button
Here are some related resources that might interest you:
4 Ways Asset Management Marketers are Growing AUM
From the Blog:
Four Ways Asset Management Marketers Can Grow AUM
Why Efficient Marketing Compliance Processes Help Avoid Hefty Fines & Needless Back and Forth
From the Blog:
Why Efficient Marketing Compliance Processes Help Avoid Hefty Fines & Needless Back and Forth
3 Factors that Complicate Factsheet Automation
From the Blog:
3 Factors that Complicate Factsheet Automation

Emilie is Chief Marketing Officer at Synthesis. She brings over 15 years of integrated sales and marketing experience working with financial services, SaaS, and health and wellness companies. Her passion is architecting holistic marketing strategies that align with each business function to achieve client experience, employee advocacy, and revenue goals. When she isn't marketing, you can find her rehabbing her home in the Chicago suburbs, practicing yoga, or spending time with her family.

We help investment companies automate for growth

 

Follow Us

What's Your Story?

We’d love to learn more about your situation and needs. To speak with one of our automation experts or see demos of our products, drop us a line using the form below or call us at 312-948-4949.

This exclusive report is available only to our subscribers. Please complete the form below to subscribe and receive a link to the file.
You may unsubscribe at any time